Well, not literally, but you can if you want. Following promotions by Capital One and American Express, Discover--the credit card company--announced a partnership with Zynga through FarmVille's soon-to-be-released (for free, at least) Winter Wonderland expansion. (Who's left, Visa? Maestro?) This marks the first FarmVille expansion to receive an official sponsor, and there will be plenty more to do than just visit some farm.
Starting tonight, players who log into FarmVille will be greeted by a friendly orange yeti who needs help using his Discover card to do his holiday shopping. (How cute.) And beginning tomorrow, players can visit Discover's farm to get a three-day-long sneak peek of what Winter Wonderland will look like, if they haven't already coughed up the Farm Cash. (Hey, we never said that there wouldn't be a farm to visit.)
FarmVille Winter Wonderland AnimalsAnd when Winter Wonderland opens to all of you FarmVille fans on Dec. 5, you'll be rewarded with a special in-game item from Discover just for checking out the new content. And through Dec. 14, you will have the chance to earn up to three more Discover-branded items for completing special quests during their time in Winter Wonderland. (Of course, "Liking" the Discover fan page will provide extra details on how to unlock these three items.)
If players are so inclined to pick up some Farm Cash within the next two weeks, Discover will provide card-holding customers with double their value in CashBack rewards if they use it on Farm Cash. (Essentially, you can turn $25 CashBack into $50 worth of Farm Cash.) Folks who sign up (and are approved) for a Discover card by Dec. 14 can earn a $100 Zynga Game Card after their first purchase.
Zynga's also giving back this holiday through FarmVille to three different Save the Children campaigns. Pick up a holiday pony, teddy bear tree or license for a limited peppermint lollipop crop for Farm Cash, and Zynga will provide money to campaigns benefiting healthy snacks, stocking libraries or breaking the cycle of poverty. This charity promotion starts Dec. 8.
In short, if you didn't feel up to paying Farm Cash to hop into Winter Wonderland early, you have Discover to thank for your sneak peek this weekend. We've seen Zynga partner with credit card companies before, and found it somewhat odd, but now it finally makes sense. What do you buy Farm Cash with other than Zynga Game Cards? Boom.
Check out the rest of our Holiday 2011 coverage right here.
Have you already dove into Winter Wonderland when opened up this week for Farm Cash? What do you think of the sound of this Discover promotion
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