Hiển thị các bài đăng có nhãn venturebeat. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn venturebeat. Hiển thị tất cả bài đăng

Thứ Hai, 30 tháng 1, 2012

CityVille blasts past FrontierVille with 47.9 million players, could outgrow FarmVille in days

CityVille won't stop!
CityVille, for all intents and purposes, is the new ish on Facebook. It's been reported by AppData and VentureBeat that the game, after grabbing a massive 47.9 million monthly players in just 18 days, could easily soar high above FarmVille in days. Think about it: the game made mincemeat of FrontierVille's 30.9 million with ease. With the farming sim sitting at 56.3 million players after a significant drop from its peak of over 80 million players earlier this year, Zynga is apparently in competition with itself. Now that FarmVille is frighteningly close to being finally dethroned, we ask, "Could anyone else have done it but Zynga?"

Probably not.

While we've already explored what might have contributed to the insanely rapid growth of the city-growing sim, it's about time we ask another question: What could this mean for FrontierVille and FarmVille? First off, they won't be going anywhere soon. But they could very well become less profitable over time, with fewer items asking for paid currency and inversely more items that cost City Cash popping up in CityVille. We doubt Zynga's focus would shift too dramatically from game to game--heck, the company is still trying to get Warstorm off the ground--but anything is possible. Here's one last question: Can CityVille return Zynga to its former glory of raking in over 80 million souls players in a single game? Stay tuned to see if CityVille trumps the farm in time for Christmas.

Thứ Tư, 4 tháng 1, 2012

Zynga's competitors welcome the IPO with open arms ... right

Come on, these guys have to be just a little jelly, right? (It's kinda' hard not to feel a bit green when a guy can sell a home that he's never lived in for $8 million.) VentureBeat reports that a number of Zynga's rivals have congratulated the 4-year-old company on its initial public offering, which is trading right now for 10 bucks a share. The general consensus? This is good for everyone.

"Zynga's IPO is great for the industry, providing a focal point for many to learn and get more involved in important industry trends," Digital Chocolate CEO Trip Hawkins told VentureBeat. "The IPO should also prove to be a catalyst for many future transactions that will help the industry." (Note: Hawkins founded EA in 1982, which Zynga could very well outpace today after four short years.)

Other industry higher-ups not only applaud the FarmVille maker's debut on the Nasdaq, but are confident that it can perform in the long run."Could 30 percent [of Facebook users] play Zynga games over time? Yeah," CrowdStar CEO Peter Relan told us recently. But reading Kabam CEO Kevin Chou's words, makes it crystal clear as to why exactly these folks are psyched.

"It's the most important event in the gaming industry in the last decade, and Zynga didn't even exist five years ago," Chou told VentureBeat. Ah-ha! We get it now. You see, if Zynga does well on the stock market into 2012, it essentially validates what its competitors have been trying to do, too, inspiring more investors--both public and private--to get in on social gaming. In other words, Zynga could make it rain on everybody.

[Image Credit: AppyHourTV]

What do you think the Zynga IPO could mean for the rest of the industry?

Thứ Tư, 14 tháng 12, 2011

Zynga gobbled up two unnamed companies for $4.9 million in 45 days

Talk about nom-noms. VentureBeat reports that FarmVille maker Zynga has acquired two unnamed companies between Oct. 1 and now, citing an amendment to an S1 filing submitted to the U.S. Security and Exchanges Commission yesterday. Zynga has filed several amendments to the S1 filing in preparation for its expected $1 billion initial public offering, but this is by far the juiciest (and most positive, frankly).

According to the filing, Zynga paid a measly $4.9 million total for both companies, meaning they were likely rather small. But it's exactly these tiny acquisitions that have helped the company amass over 2,500 employees globally. With this news, Zynga has bought 15 companies in the past year, all for a total of $45.5 million. Zynga's most recent acquisition (that we know of) was Astro Ape back in August

EA paid nearly $1 billion upfront for Bejeweled maker PopCap, while Disney played upwards $500 million for Playdom last year. Keep in mind, however, that both EA and Disney are basically in a position where small startups simply won't do, if they want to combat Zynga. But don't think Zynga hasn't at least considered a major purchase ... or made major offers outright. Now, who's next?

Who do you think Zynga might have purchased? Do you think EA and Disney could employ a similar strategy to compete with the company?